under new management: a large dome that wasn’t managed well before
December 3, 2009
the Broomfield Events Center, known best for putting on shows with the caliber of New Kids on the Block and Warner Brothers on Ice has been bought out by AEG and will now be called (wait for it)….
apparently getting to the place is a real pain in the ass, even though it is a stone’s throw from 36… and the sound isn’t that great either.
hopefully they completely redo the motherfucker inside with some sound panels, etc. so that it doesn’t suck.
otherwise, it’s a pretty swank place to have as just a concert venue. i’m pretty excited about it.
“To that end, Morris and his team have been working with the city, which is in the process of erecting the pedestrian bridge mentioned above, to improve access and to add parking and additional signage. The sound, perhaps the most important part of a music venue, is also being revamped — which is probably a good thing. After attending some shows at the venue, Michael Roberts commented in an earlier blog item that “it’s essentially a concrete barn, with the acoustics that description implies.”
“I’ll be very honest with you,” said Morris. “The building has some deficiencies, but we knew deep down we could fix them if we took it over. And we’ve been working on that, actually, in our heads, as we’ve been doing our first shows there.””
from the denver post:
“Music fans in the northern suburbs, rejoice: Starting in February, more concerts than ever are headed your way, to the Odeum.
Some of the biggest names in Colorado music will officially announce on Thursday the Broomfield Event Center’s new name — the Odeum, according to an industry source — along with upcoming renovations and the lineup for the opening weekend of Colorado’s newest music venue.
Peak Entertainment — made up of AEG Live Rocky Mountains and Kroenke Sports Entertainment, which already are partners on the annual Mile High Music Festival — has managed the city of Broomfield-owned venue since June.
That means some powerful businessmen are intimately involved in the site, which failed to draw steady business under previous manager Broomfield Sports and Entertainment.
Denver billionaire Phil Anschutz owns AEG Live, and promoter Chuck Morris fronts his local Rocky Mountains division. Denver sports mogul Stan Kroenke heads everything at KSE, meaning he runs the Denver Nuggets, the Colorado Avalanche, the Colorado Rapids, the Pepsi Center, Dick’s Sporting Goods Park, the Paramount Theatre — and other sporting franchises, such as English Premier League soccer team Arsenal.
Morris and Paul Andrews, KSE executive vice president, will announce the changes at 10 a.m. Thursday at AEG headquarters, 930 W. Seventh Ave. in Denver.
Ever since Morris and his crew, including Don Strasburg and Brent Fedrizzi, left rival promoter Live Nation to form a local division of AEG Live in late 2006, the group has been on the hunt for a 3,000- to 6,000-seat venue to call their own. The team considered building a venue or taking over existing space.
They are credited with building the Fillmore Auditorium into one of the hottest mid-sized rooms in the U.S. Currently, they operate the Bluebird and Ogden theaters.
With Anschutz and Kroenke on his side, Morris will try to accomplish with the Odeum what he did with the old Mammoth Gardens, transformed into the 3,600-capacity Fillmore Auditorium.
Peak Entertainment has started renovating the 6,000-seat, $43-million Broomfield venue, built in 2006. Plans have been tossed around for a Colorado Music Hall of Fame to line its hallways.
Starting in February, shows that might normally go to the Fillmore, Magness Arena, the Denver Coliseum or the Wells Fargo Theatre could be directed to the Broomfield space. With Morris’ clout and AEG’s backing, the total 2008-09 concert load will likely triple or quadruple at the venue in 2010.
Fans should expect various sporting events, including matches of the roller derby league Denver Roller Dolls.
“It’s not a definite-definite yet, but we’re moving toward being up there in Broomfield,” said Tracy “Disco” Akers, a skater with the Roller Dolls’ Mile High Club team. “It’s very exciting. It’s a bummer that we’re be farther away from Denver, but hopefully, our fans will come up to us — and we’ll also reach a new demographic.””
the first shows to kick off the new venue are march 4 and 5, with Bob Weir and Phil Lesh’s Further project… something i’ve been really excited to see.
hopefully this place gets some really cool mid-sized shows…